You probably have heard of the term Digital Marketing, but what exactly is it?
Well, the term “Digital” refers to the using/storing of data or information using a technological device or simply put, it is just the use of technology.
“Marketing” is a business terminology used to describe the process of generating sales for a product/s or a service/s using various strategies. For example, let’s say I developed a productivity tool called “Organized”, I now need to link the potential buyers to the product to hopefully generate profits. This, is marketing.
When we combine these two terms we get, Digital Marketing, the art of selling services or products using existing or new technological strategies on the behalf of the Seller. In simpler words you are the channel in which the product “finds” the buyer.
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